American Companies Plan on Becoming Employers’ Landlords by Building Company Towns
The housing crisis in the United States has prompted some major companies to consider building company towns. Instead of relying on traditional rental properties, companies such as Google, Tesla, and Meta are exploring the idea of becoming landlords themselves, building company towns, and purchasing large pieces of land to provide housing for their workers.
In the early 20th century, company towns were a common sight, designed to provide housing, schools, stores, and a sense of community for workers. Fast forward to the present day, and Silicon Valley giants are revisiting this concept, exploring the creation of self-contained communities for their workforce. While the concept of company towns is not new, this modern approach involves providing a range of amenities and services within the community, such as parks, restaurants, and shops, to create a sense of community and improve the work-life balance of employees.
Elon Musk, the CEO of Tesla, is planning to build an entire town near Austin, Texas, where three of his companies, Boring, Tesla, and SpaceX, have operations. The new company town is intended to offer below-market rents to his employees, providing an attractive solution to the housing challenges faced by many workers. Similarly, Meta, the parent company of Facebook, is also considering the construction of a company town to provide housing for its employees. Google is already in the process of building a 153-acre neighborhood near its headquarters in Mountain View, California, which will include over 7,000 residential units and 26 acres of public parks and open space.
While the idea of corporate-built company towns addresses the pressing issue of housing shortages, it has also sparked concerns about employee flexibility. With health insurance already tied to employment, intertwining housing with work could further limit an individual’s freedom to change jobs or locations. Critics argue that this deliberate entanglement is an attempt by companies to exert greater control over their workforce.
In response to these developments, legislation has been introduced to address the growing need for affordable housing. The proposed Workforce Housing Tax Credit Act seeks to provide states and developers with a new source of funding for the production of affordable rental housing. The Workforce Housing Tax Credit (WHTC) Act aims to incentivize the creation of housing for middle-income families. However, skeptics question the true intentions behind the legislation, speculating that it may serve as a tool for companies to claim tax credits while gaining additional influence over their employees.
The trend of companies building towns for their employees is not confined to the United States. Globally, mega-projects like NEOM are emerging as examples where entire towns are being constructed to accommodate workers. This global phenomenon highlights the evolving nature of the employer-employee relationship and the growing influence of corporations in shaping the living environments of their workforce.