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Sales Funnel: Definition, Models and Stages

Customers do not always buy as soon as they find a product on a company’s website or elsewhere. When it comes to complex and expensive products, consumers take the time to compare and study. For this reason, companies try not to be intrusive and help users go through all stages of decision making step by step.

The 5-point scoring scale

This scale is used in colleges, where the best grade a student can receive is an A (5), and the student can also receive a B (4), C (3), D (2) or an F (1). Actually it is not clear what these letters (nubmers) mean, so a clarification is in order. Some poeople and institutions will mean different things when they grade something a B. At WasyaCo this grading scale has the following meaning.

Automation is more useful than artificial intelligence

You can think of a software system as a sort of an animal. Muscles, skeleton and the rest of the structure go a long way, long before intelligence in an animal becomes useful or desirable. Automation is the muscles and bones. AI is the high-level brain. I'd take an ox or a mule over a monkey, for labor, most of the time. So let's develop the structure first - the muscles and bones...

Elements of Personal Communication

Weaponized smile

I guess it's a thing. Weaponization obviously comes from the autists (see /r/wallstreetbets, or better don't). They weaponize everything - their own autism, chicken tenders, you name it. We are going to be weaponizing appearances, for the purpose of achieving concrete goals. One of the elements of appearances is the smile, and its weaponization is important.

Weaponization of your smile may take up to 2% of your overall continuous effort.

Introducing image library: clay letters

These images are free, MIT license - commercial use and modification permitted, attribution not required. Feel free to use them in whateverwhich way. The link to the zipfile at the bottom of the page contains all assets.

P.S.: you can use the following command to resize all images in a folder (but make a copy first!):

magick mogrify -resize 600x600! *.jpg

Duck Programming

I want to write first about my admiration of ducks, and swans by extension. They are the animals capable of flying (birds), and they also swim. They also walk on land. Ducks, and also swans, are therefore truly all-terrain, all-element animals: they've conquered earth, water and air. (And they're metabolic, living organisms so we'll grant them the command of "fire" in the sense of metabolic oxidation.)

You may be familiar with the saying, "duck typing". The idea is that if something walks like a duck, talks like a duck... then it may be a duck.