Matomo Analytics is a web analytics platform. It is free and open, with source code hosted on github.
We can spin up your own instance of Matomo Analytics, either on your infrastructure or on ours. We install it via docker. Alternatively, you can plug in ssh keys and ip of your own machine, and use wco_hosting_rb service to to manage the install on your own hardware - see the documentation.
Matomo Analytics engine offers a privacy-focused alternative to proprietary services like Google Analytics. It enables website owners to collect, analyze, and visualize visitor data such as page views, user behavior, traffic sources, and conversion goals. Because Matomo can be self-hosted, organizations retain full ownership and control of their data, a key advantage for privacy-conscious businesses and those subject to strict data protection regulations like GDPR. In addition to core analytics, Matomo includes features such as custom dashboards, event tracking, A/B testing, and detailed segmentation, making it suitable for a wide range of digital analytics needs.
Matomo’s extensible architecture supports plugins that add capabilities such as heatmaps, session recordings, and media analytics, and it offers both on-premises deployment and a cloud-hosted option managed by the Matomo team. It also provides APIs and integrations with popular content management systems and marketing tools, allowing seamless reporting and automation. With a focus on transparency, data ownership, and flexibility, Matomo appeals to enterprises, nonprofits, and developers seeking a robust analytics solution without compromising user privacy.
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