When a Referral Program Slows Down
A customer watched their referral numbers climb steadily for months—until it suddenly slowed down.
By the time we spoke, the frustration was clear. The team had invested real effort into building momentum, so the hiccup felt personal. Their first order of business was to regain control by making a few adjustments to the program.
As we walked through what had changed, the issue came into sharp focus. The program itself hadn’t failed, no. But the attitude around it had shifted.